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The Freedom Trap
Building a professional, fulfilling, and profitable business is easier than you think!
Yet, for many women, the reality often looks very different.
So many professional women leave corporate life with a dream:
- More freedom and flexibility.
- Work that feels meaningful.
- The chance to earn well while living life on their own terms.
And instead of having more time, they find themselves working harder than ever — piecing together projects, undercharging for their expertise, and saying yes to clients who drain them.
Instead of financial security, there’s inconsistency — feast-or-famine months that make it hard to plan or feel safe.
Instead of confidence, there’s doubt:
- “Am I charging too much?”
- “Why do other people seem to attract better clients?”
- “Maybe I should just settle for what I can get.”
This is the Freedom Trap — where the very reasons you left your job (flexibility, fulfilment, financial independence) get replaced with overwork, undervaluing yourself, and feeling stuck.
I know this trap well — because I’ve been there myself, and because it’s the story of so many women I work with.
Experience That Delivers Results
I spent nearly 20 years supporting leaders and their teams to achieve their vision and business goals — guiding them through leadership challenges, organisational change, and business development.
I’ve also been on the other side: procuring high-end transformational services for organisational development and sitting on procurement panels for contractors, coaches, and consultants. I know what it means to be results-focused, what organisations look for in ROI, and how high-value clients make decisions.
Today, that experience underpins my coaching with women entrepreneurs. Alongside running Women in Business Coaching, I also serve as:
- An Associate Coach with the Business Growth Coaches Network (BGCN), supporting entrepreneurs through council-backed programmes in Suffolk.
- A mentor with the Essex Business Growth Hub’s “Women in Business” initiative, delivering government-funded business support to smaller businesses and female founders in Kent and Essex.
- A Santander UK Female Business Leaders Mentor, supporting high-potential women entrepreneurs to grow and scale their businesses.
This combination of corporate, government, and entrepreneurial experience allows me to bring a truly results-driven, ROI-focused perspective to my coaching — so the women I work with can confidently create premium businesses that support their lives, not consume them.
Coaching Options Designed for Impact
For the ultimate blend of money mindset and business strategy, my 6-month 1:1 programme — Profit with Purpose — positions you as the go-to expert in your field. Together, we’ll build a high-value business model, attract premium clients without burning out, and create a business that consistently reflects your expertise. Forget trial and error — this is the proven path to a profitable, purpose-driven business.
Need faster, focused progress? My VIP Days are designed to accelerate results in one specific area — whether that’s refining your offer, sharpening your pricing strategy, or attracting more aligned clients. In just one day, you’ll walk away with a clear action plan and immediate next steps to grow your business with confidence.
Why This Work Matters?
Achieving success isn’t just about strategy — it’s about mindset. To grow a profitable business, you need to understand and value yourself, step beyond fear, and claim the authority you already have.
That’s why my coaching combines inner transformation with outer strategy. When you shift your money mindset and own your worth, you stop settling and start building a business that’s aligned, premium, and powerful. And when it feels hard, I have your back every step of the way.
Ready to Take Back Control?
Apply now for Profit with Purpose — the 6-month 1:1 online business coaching programme for women ready to own their value, attract premium clients, and create freedom on their terms.
