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Case Studies
“After I started working with Maria, I saw my business double.
Many experienced professionals start businesses with deep expertise, but struggle to clearly articulate what makes them different.
In this short conversation, Sue Frech, EOS Implementer at Summit Shore and former Inc.500 founder, shares what shifted in her business after we worked together on positioning, personal brand and ideal client clarity.
After exiting her marketing technology company, Sue stepped into a new chapter helping other companies scale. But like many founders transitioning into a new role, she found herself facing an identity challenge: how to clearly position the unique experience she brings.
In this conversation Sue talks about:
• Navigating the identity shift after exiting a company
• Clarifying her ICP and personal brand
• Learning how to articulate her real strengths
• And how that clarity led to her business doubling within a few months
The Money Mindset Shift That Changed Her Business
In this conversation, Olha Yohansen-Veselova at OYOhansen.com, an independent consultant, shares how working on money mindset, pricing and positioning changed the way she approaches her business.
Olha realised that many of the beliefs she had about money came from an employee mindset where income is tied to hours worked and gradual progression over time.
In this conversation we discuss:
• The difference between employee thinking and entrepreneurial pricing
• How money mindset influences confidence in sales conversations
• Why underpricing can actually reduce trust with clients
• Packaging expertise in a way that reflects the value delivered
• Moving from many small projects to fewer higher-value engagements
Since making these changes, Olha has increased both her incoming leads and revenue while working with fewer clients on higher-value projects.
She describes the biggest transformation as gaining clarity about who she should work with, how to position her services, and how to confidently communicate the value she creates for clients.
From a Nice Hobby to a Real Business | How Margaux Doubled Her Prices
After two years of working independently, Margaux Frey, a WordPress web designer at MWeb Design realised that while her business was generating income, the underlying structure and positioning were not strong enough to support long-term growth.
In this conversation, she shares the transformation she experienced after focusing on building the core foundations of her business.
One of the biggest shifts for Margaux was moving away from pricing based purely on time and hours, and instead recognising the value her work creates for clients.
Since making those changes, she has more than doubled her prices and now approaches her business with far greater confidence and ownership.
Most importantly, she describes the transformation as a mindset shift, from feeling like she was “winging it” to knowing she has built a business on strong foundations.
From Custom Work to Scalable Services
Building a business around expertise can be incredibly rewarding, but it also comes with a common challenge: how to move from bespoke services to something more structured and scalable.
In this conversation, Rebecca Self, Co-Founder and Managing Director of SeaWolf Sustainability Consulting, shares her experience of working together to bring more focus, structure and clarity to her business.
Because sustainability is such a broad and rapidly evolving field, one of the biggest challenges Rebecca faced was deciding where to focus and how to structure her expertise into a more scalable offering.
In this conversation we discuss:
• Finding focus within a large and complex field like sustainability
• Moving from bespoke consulting to more structured services
• Developing a clearer niche and methodology
• Creating standardized products that allow a business to scale
• The value of independent thinking and outside perspective in business growth
Turned Healing Work Into Clear Offers & Clients
Building a business around personal experience and healing work can be deeply meaningful, but it can also feel overwhelming when you’re trying to turn everything you know into something clear and structured for others.
One of the biggest challenges Julie faced was how to clearly structure and communicate everything she had learned.
In this conversation Julie Barker at Jomo Healing shares how coaching helped her:
• Clarify and structure her different healing offerings
• Turn a confusing mix of ideas into clear pillars within her business
• Overcome self-doubt and imposter feelings
• Communicate her work in a way clients can understand
• Build confidence in the value of what she offers
Since gaining that clarity, Julie has already seen new opportunities open up in her business — including partnerships with wellness centres, growing attendance at her sound healing sessions and launching new work supporting neurodivergent children.
From Overthinking to Actually Launching A Business
In this conversation, Chiara Marradi, a Yoga Teacher and Aerial Artist at BeeYou, shares her journey of building a business and the challenges she faced when trying to turn that vision into something real.
Like many new founders, Chiara initially had a strong desire for freedom and independence, but found herself feeling stuck, frustrated and unsure how to move forward.
One of the biggest shifts for Chiara was learning that progress only happens when you start taking action even before everything feels perfectly clear.
Since gaining that clarity and confidence, she has already started attracting trial clients and interest in her work, and now feels equipped with the tools and strategy to continue building the business she envisioned.
More importantly, she describes the biggest change as something internal: believing in herself and feeling proud of the business she is building.
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