Women in Business Coaching
Women in Business Coaching
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  • Welcome
  • Signature Programme
  • Profit Leap
  • Coaching VIP Days
  • Strategic Framework
    • Overview
    • Money Mindset
    • Branding Brilliance
    • Niche Navigation
    • Signature System
    • Perfect Packages
    • Pricing for Profit
    • Client Conversion
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The Soul of Your Brand VIP

A personal brand coaching experience for visionary founders ready to lead with authenticity, clarity, and confidence.

Uncover the story, values, and brilliance behind your vision—so you can lead with the human behind the product and build a brand that connects deeply, communicates clearly, and feels powerfully aligned.​

Apply Now

Is This You?

  • You're stepping into a more visible role in your business or startup.
  • You're building a personal brand that reflects your values and vision.
  • You're tired of blending in and ready to lead with your true voice.
  • You're craving clarity on how to express your brilliance confidently and consistently.​

The Challenge

You know your work is powerful.
You believe in your vision.
And yet… when it comes to putting yourself out there, it feels uneasy.

Your message feels scattered.
You second-guess how you're showing up.
You’re unsure if people really get what you're about.
You keep refining, rewriting, and overthinking every piece of content.
And when opportunities come to speak or pitch, you hesitate—because you're not quite sure what to say, or how to say it in a way that truly reflects who you are.

It’s not about capability. It’s about clarity.
And deeper than that—it’s about intention.


When you're unclear about what your brand stands for, showing up online, creating content, or speaking about your work can feel heavy, uncertain, or misaligned. 


You're reinventing the wheel with every post—and missing out on the emotional connection that builds trust, credibility loyalty and drives sales.​

Now Imagine:

  • You no longer start with a blank page, but with a brand that’s rooted in who you are at your core
  • You speak about your work with conviction, because you know what you stand for and how to express it
  • You attract aligned opportunities—because your messaging is consistent, intentional, and emotionally resonant
  • Your brand feels like home. And showing up becomes second nature.


That’s what this programme is designed to create.

We don’t start with logos or colours. 

We start with you. Your story. Your values. Your energy. Your unique brilliance.


Through the Branding with Archetypes framework, we uncover the soul of your brand—so every time you speak, post, pitch, or show up… it comes from a place of truth and confidence.


You’ll walk away with a clear internal compass and a brand identity you can carry across platforms, audiences, and business stages.This isn’t just clarity. It’s alignment. It’s ownership. It’s you, fully expressed.

What We Will Work On

Discovering Your Unique Brilliance

Your “I Am an Expert In…” Statement

Discovering Your Unique Brilliance

  • Articulate the qualities that make your work extraordinary
  • Claim your natural strengths and turn them into brand assets
  • Stop second-guessing your voice and trust your zone of genius

Your “I Am a Stand For…” Statement

Your “I Am an Expert In…” Statement

Discovering Your Unique Brilliance

  • Define your values in a way that positions you, not just describes you
  • Create brand messaging that’s rooted in purpose and integrity
  • Communicate what matters most to you—so the right people can find you

Your “I Am an Expert In…” Statement

Your “I Am an Expert In…” Statement

Your “I Am an Expert In…” Statement

  • Clarify your positioning and thought leadership lane
  • Get clear on what you want to be known for—and own it
  • Build trust through confident, focused messaging

Your Brand Promise

Your Brand Promise

Your “I Am an Expert In…” Statement

  • Define the emotional experience your audience can expect from working with you
  • Use this as the foundation for your talks, bios, sales pages, and content

Brand Emotions

Your Brand Promise

Brand Touch Points

  • Identify the top 3–5 emotions you want your brand to evoke
  • Make your brand felt—not just seen or heard

Brand Touch Points

Your Brand Promise

Brand Touch Points

  • Ensure consistency across every interaction with your audience 

What You'll Walk Away With

  • A deeper understanding of your unique brilliance and how to lead with it
  • Confidence in your voice, your story, and your purpose
  • A clear brand identity that reflects the heart of your work
  • Messaging that resonates emotionally and consistently with your audience
  • A renewed connection to your mission and how to express it publicly

What's Included

  • An Online Brand Personality Assessment
  • 90-minute personalised brand archetype reading so you can understand your leadership style, communication strengths, and emotional brand edge
  • 5-hour intensive VIP Day - Your full Soul of Your Brand Guide, developed 1:1, to clarify your voice, message, emotions, and expert positioning
  • 60-Minute Follow-Up Session for seamless implementation and accountability to keep you on track as you confidently step into your newly aligned brand identity.


BONUSES


  • A set of 12 beautifully designed Brand Archetype Cards - visual tools that inspire and help you stay aligned with your brand identity as you move forward.
  • Email/Voxer support in between sessions - ongoing support for continuous connection, ensuring you never feel alone as you integrate your new brand and messaging.
  • A downloadable workbook with templates and guides - practical tools to assist you in applying what you learn and move forward with ease and confidence.

“They won’t remember what you said—but they will remember how you made them feel.”

Apply Now

This is NOT for You If:

  • You want to outsource your brand voice instead of owning it
  • You’re not ready to be visible or lead publicly
  • You’re looking for a brand designer or visual identity work (this is about the essence behind the visuals)

How to Get Started

This work is intimate, transformational, and bespoke. If this is speaking to your soul, don’t wait.


🌿 Start with the Branding with Archetypes Reading
You’ll receive a personalised Archetype Guide, and if we decide to move forward together towards the ull VIP day, your deposit will be credited toward the full VIP Day or Coaching Programme.


Spots for VIP Days are limited to just 2 clients per month.

Apply Now

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Money Breakthrough Business Coaching® is a registered trademark of Heart of Success, Inc. and licensed by Women in Business Coaching Ltd. Copyright 2023 Kendall SummerHawk

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